If your choice of marketing tool falls on a pull-up banner, that means you have to be prepared to make a good design for it so that you can have an attractive pull-up banner that can catch people’s attention when it is put on display in events.
You are free to design your pull up banner in any way possible. But maybe, you are worried because you are not familiar with any designing software. Don’t worry, because these days there are templates that are customizable. They are easy to understand and anyone can do it. However, if you don’t really have time to do it on your own, you can hire someone to make a design for you, such as a graphic designer. Whatever your choice is, you have to at least know several aspects that can make your banner design better. Here are what you need to remember:
1. Place
You have to think about where are you going to display your pull up banner. This will affect the way you design your banner. If you are going to put it in crowded events such as busy exhibition halls, then it is best for you to keep the text on your banner short. Since people won’t usually have much time to read the entirety of the banner, you have to make sure that the important information is displayed on the upper part of the banner. On contrary, if you are displaying your banner in a much less crowded place where people can take their time to read everything displayed, then you can add more information and make sure that it is more detailed for clear message delivery. You can click on this link to get to know more about the items, www.kiasuprint.com/cheap-roll-up-pull-up-banner-stand-in-singapore/
2. Call to action
Call to action is important and an excellent trick in getting your customers interested and feel more engaged with your marketing strategy. You should pay attention to the sentence you make for your banner and try to make it into a call to action by using verbs. It may sound not very important, but it is quite game-changing.
3. Contact details
Some people choose to put their contact details on their pull up banner. This will take more space that could be more useful for more information. You should consider putting the contact information on a flyer or by handing them your name card. It is far more convenient for your customers as well, since they won’t have to note down your contact details. Instead, they already have it in their hands. However, if it is something that is easy to remember, such as your social media handle, you should consider putting it on your design. It is very important to let people know your social media these days and make sure that you stay connected with them by providing news from time to time.
4. Concise message
It is not really a good idea to cramp a lot of things into the design of your pull up banner. Your banner will look stuffy and it will discourage people from reading. Try to keep everything compact and delivered in a simple way so that it won’t take a long time for people to get to the point of what you are trying to convey. Dividing your information into separate boxes or circles may help in the design. You also have to maintain a good flow of reading so that people won’t be confused in trying to digest the information you display.
