Written correspondence is still heavily used in many companies from small to large businesses despite the ever-growing technological advances in this era. Written and signed letters, on many occasions, are still deemed important and are often preferred as it gives off the impression of professionality in communication and business transactions compared to electronic mail and such. Despite its small size and seemingly trivial existence, it holds various benefits that you won’t want to overlook. A lot of consideration and thoughts must be put in letterhead printing from design to production. Here are several ways to make a good letterhead for your business correspondence.
1. Design with a proper designing program
If you wish to create a high-quality design for your letterhead, you can’t expect it to happen with software that is too simple and is not intended for it such as Microsoft Word although it is a lot simpler than proper artwork program. You must find software or program that is used by professionals in designing such as Adobe Photoshop or CorelDraw. It may be daunting to learn everything on your own, that’s why if you are unfamiliar with operating this software, you must hire someone who is adept in it to design your letterhead. If you don’t wish to do so, you can opt for a simple way of finding a template that you can alter and adjust to your taste. However, there are limitations to this compared to creating from scratch.
2. Include the important details
Letterhead is one of the simplest ways to promote your business and raise brand awareness. You should make sure to put the necessary information but keep it to only the most essential ones for the ease of communication between your company and your clients. There are several elements that must be present in your letterhead; company name, company logo, business address, and phone number. If there is still space, you can add your website address if available so that your clients and prospects can find out more about your business. These days, there are many people who put their social media handles as well because it is one of the easiest ways to find out more about the people you are working with. Adjust the sizes and spacing of everything and make sure that your letterhead doesn’t look cluttered and cramped for the eyes for ease of reading.
3. Keep brand consistency
Your letterhead is a mean of marketing by how your logo is present in it. Your logo must be noticeable but should not be overbearing. Your logo should also be present in all your company stationery and kept consistent. You will be able to enhance the professionality and credibility image by doing so.
4. Complete your letter with a matching envelope
To send a proper letter, you need an envelope. As an important part of your letter, your envelope must be designed well in accordance to the letterhead. Envelope printing is another important aspect of business correspondence as an enticing envelope will be a lot beneficial in supporting the professional image of a company.
