Designing your business card on your own especially if you are a small business with a limited budget is a good decision. Don’t worry, don’t get discouraged. You can still get a professional looking name card even if you have little to no experience in design.
Here are several things that make a good name card:
First, remember that your name card should be able to represent you as a company or your business and deliver a good image as much as possible within the first glance.
Even though it is difficult to convey the entire brand story with a small sized name card, all of its elements including shape, size, card stock, texture, color, and text can really help to present the best image of your company. One of the most important things that make a good name card is making sure that it enables people to remember and associate it with your business.
Another important thing to take note of is to design your name card with your audience in mind. For example, designing for designers will be different from bankers. What works for designers may not work for bankers and vice versa, so you have to know what works and what doesn’t.
Content wise, you have to keep your name card concise. Avoid overcrowding the design of your name card with too much information, especially if it is not relevant. Make sure that the information displayed on the design of your name card is memorable and able to pique the interest of the recipient of the card.
A good name card is also legible. To ensure the legibility of your name card, you have to make sure that the text is not too small, but at the same time not too big to avoid it looking crowded. Also, avoid choosing excessively stylized type of font because it will be difficult for people to read the content of your name card.
You don’t have to fill every empty space in the design of your name card. In fact, making sure that there is enough negative space there to make it look less stuffy. When it comes to designing a name card, less means more. With fewer texts, you will allow more space in the design of your name card that gives the eyes of the readers a place to rest. It also makes the information put in the design stand out more.
If you want to get a great looking name card, other than making sure that everything is satisfactory during the designing process, you also have to be able to choose great paper stock and printing service as well as special finishes that can make your name card look a lot more interesting and sometimes even more durable.
For a name card, the thicker the paper stock is, it is usually the better. Premium paper stocks give off an expensive and elegant image that can make you look more professional and proper. With this, you appear more convincing for business and may attract more people easily.
For express name card printing, it also generally means the card is printed using digital print machines with no extra finishings.
