From smartphones, laptops to billboards, and product labels, graphics are everywhere. Several brands big or small, use digital and printed designs, like websites, adverts, and logos, to attract their audiences’ engagement and market their services or products. And irrespective of what they are selling, behind every brand’s visual campaign is a fantastic graphic design service.
Here is the question what do graphic designers do precisely? To simply put it, according to the Bureau of Labour Statistics (BLS), they develop and create visual concepts, digitally or physically, to relay ideas that captivate, inspire, and inform consumers.
Although all graphic designers have some things in common, their skill sets, job duties, and work environment may vary considerably. But for you to better understand, you will need a closer look at what graphic designers do graphic design, and how they do them.
WHAT IS GRAPHIC DESIGN?
In aspects of technology, the concepts of customer service, marketing, art, and graphic design may seem complicated. To simplify what it is, think of it as a form of visual storytelling. Every graphic design aims to use imagery to sell a story with an approach that evokes emotions and communicates a brand’s message.
According to Pablo Solomon, an internationally recognized artist and designer, a graphic design should focus on blending form and function. He submits that “for any good design, you must aim to accomplish the practical marketing goals in the most impacting and pleasing way possible.” Solomon further explained that where poets use words, musicians use manga, dancers utilize their steps to relay their feelings, designers use their images”. At the end of the day, a graphic designer’s primary goal is to fulfill their desire and communicate the idea visually.
WHAT ARE THE DUTIES OF A GRAPHIC DESIGNER
Now that you have a better understanding of a graphic designer’s responsibilities, you are possibly curious about their daily activities. Know that this can vary considerably, depending on their area of specialization and where they work.
But discussing the works of a graphic designer, there are some general activities you can expect. Here are some of the daily routines per BLS.
- Using picture editing software, digital illustration, and layout software to develop designs.
- Choosing images, typefaces, and colors to communicate and market a company’s message and brand, respectively.
Evaluating final designs to make sure there are no errors before printing or publishing.
- Updating designs based on the feedback of clients Preventing design concepts to stakeholders
- Meeting with art directors and clients to determine the scope of a project.
Now, another question you may ask is- ‘Where do graphic designers work?”
There are three primary settings that graphic designer may have the chance to work in
- Agency
An agency designer works on a project basis for a company that offers creative services for different clients.
- Freelance
A freelance designer is self-employed and regulated their workloads.
- In-house.
An in house graphic designer is employed by brands to produce creative materials.
