Flyer printing may be done after you get your flyers out of your printer. However, it is only the start of advertising with your flyers. Once you’re finally done with flyers printing in Singapore and finally get your freshly made flyers in your hands, you will want to get it distributed as fast as you can. But hold up, you can’t just distribute it carelessly. You can’t be random at getting them to spread. You must ensure that your flyers get to the hands of the right audiences to avoid putting your flyers in vain. After all that effort in designing and printing, surely you want your flyers to work effectively. If you are curious about effective marketing strategy, continue reading below.
As you might have already known, personally distributing your flyers straight toward your potential customers is one of the most common and easiest methods to spread your flyers around. However, you must pay attention to who you are distributing your flyers too. If you already decided on a target audience, make sure you know where they go and how you can reach them properly.
A grander way of distributing your flyers is by doing a street promotion. Keep in mind that this will cost you extra bucks to perform. But, this will help you save time if done properly. To do this, you must hire people with the right communication skills to engage your potential customers or target audience, have them lured by questions or statements that grab their attention.
If you don’t wish to distribute your flyers directly on the streets, that is fine too. You can opt for placing your flyers at another business. Find businesses that are related to what you are promoting and make sure that you can reach your target audience or potential customers that way. This is more subtle but the downside is that it is less effective and takes more time.
Door-to-door distribution is another way you can try. It’s more straightforward than placing your flyers in other businesses but more toned-down compared to distributing your flyers directly or with street promotion. It is still as effective and even quicker. You will have to form up a team of people to drop off your flyers in people’s houses or business places. Door-to-door distribution must also be aimed toward the right people and business places and not done carelessly.
Mailing your flyers out is an alternative to door-to-door distribution if it appears too much of a work for you. You can utilize direct mail campaign and have your flyers delivered to your target audience through mail. You can even attempt to create more impact by printing your own custom envelopes as well.
You can also get your flyers reach your customers in a more focused way by inserting them in publications such as magazines or newspapers. Although this method is probably the most expensive one compared to other alternatives, it is proven to be effective. You will be able to reach a targeted audience with a specific value proposition by doing this, especially if you own your own publications.
